Vote Campaign

The VOTE Campaign was a major initiative in 2020. The goals of this project were to increase voter awareness among students and the greater Bobcat community, push voter registration, provide vital information and drive voter turnout across our two campuses in two different counties. University Marketing was tasked with creating a time-sensitive, nonpartisan integrated marketing and communication campaign that included both print and digital elements. 

The entire UMarketing staff was brought in to contribute. Immediately, our team recognized the importance of being bold and daring; we wanted students to feel just as emboldened and motivated to participate in the voting process.

Our aim was to ensure that not only was the content engaging but also direct and highly informative. Our web designer and digital content strategist delved deep into researching the types of resources and information that would not only garner website visitors but also lead to real-world action. Our social media coordinator devised an exceptional social campaign that included delivering content on the university’s primary accounts, including Facebook, Twitter, Instagram and LinkedIn.