Undergraduate Admissions Recruitment

In updating our communications to prospective students and their families, we wanted to do more than swap colors and replace photos. We needed to make a stronger brand statement. To connect with prospective students and their families, we needed to reshape our approach. Using both website metrics and audience feedback, and working closely with our partners in Undergraduate Admissions, we tailored new messaging around a more refined brand identity. Going forward, the voices of our current students, recent alums and outstanding faculty will speak directly to our future Bobcats and tell our story through their firsthand experiences, rather than an impersonal institutional voice.

While printed materials are still an important part of our admissions outreach, the digital presentation of every aspect of the stream was considered from the start. This work also became foundational in redesigning the primary admissions website landing pages, our social media and other digital touchpoints, like virtual tours and online Bobcat Day.

By making our conversation with our target audience more personal, we make one of our greatest assets — our Texas State community — as central to our brand as our outstanding academics and groundbreaking research.