Spanish Language Campaign

Texas State University has ambitious goals when it comes to meeting the needs of students from underserved communities in Texas. We recognized the college-aged students of South Texas were ideal for recruitment and primed for educational opportunities.

TXST’s Spanish language campaign was recognized as a Case Circle of Excellence Award Winner for Online Advertising for 2022.

To reach our audience, which included not only prospective students but their parents and extended family members as well, we developed a multifaceted recruitment campaign with an emphasis placed on delivering content in Spanish.

Facebook ads in Spanish
Family quotes in Spanish

A wide variety of mediums were used to spread our message, including bilingual social ads, Spanish OTT content, and a Spanish landing page to help provide additional information to families.

TXST page in Spanish
Multiple ads on different social media

We centered alumni and their families in our campaign, letting them speak directly to prospective students and families about how Texas State helped to positively shape their futures.

Enrollment by County

Areas targeted with the Spanish Language Campaign

Team Members

  • Writers
  • Digital Content Strategist
  • Graphic Designers
  • Project Manager
  • Assistant Vice President
  • Associate Director
  • Assistant Director, Digital
  • Copy Editor

Areas of Expertise

  • Multimedia campaign development
  • Content strategy
  • Typography
  • Social media strategy
  • User experience design
  • Accessibility
  • Photography
  • Branding
  • Action-oriented messaging
  • Peer collaboration