Return to Campus Campaign

For the outstanding planning and preparation of our administrative and health leaders at Texas State to be effective, we had to have the attention, trust and buy-in of everyone in our university community — students, parents, faculty and staff. For University Marketing, that meant creating a multilayered communication strategy. Digital messaging was key, but environmental work was important, too.

In planning and execution, we had to be flexible and dynamic. Information evolved from day to day, new support measures were announced for students, and long-term plans were adjusted with each change.

alkek stairs with show respect column graphics
show respect 6ft distance floor graphic
Show respect outside graphic
show respect poster on glass wall
texas state staff member wearing mask
show respect poster on texas state bus
hand wash show respect poster on wood wall
show respect face coverings display graphic
show respect pins
show respect stickers
show respect hillviews article
show respect instagram stories mockups


Impressions: 656,468
Engagements: 54,696
Original posts: 38


Impressions: 221,295
Engagements: 18,311
Original posts: 7

IG Stories

Impressions: 49,088
Engagements: 679
Original posts: 16 individual stories


Impressions: 250,393
Engagements: 32,916
Original posts: 10


Impressions: 125,271
Engagements: 2,469
Original posts: 4
Total Impressions: 1,302,533
Total Engagements: 109,071
Total Posts: 75

show respect texas state homepage macbook pro mockup
show respect texas state roadmap imac mockup

Team Members

Assistant Vice President
Associate Director
Assistant Director
UI/UX Designer
Digital Content Strategist
Social Media Coordinator
Graphic Designers
Digital Video Specialists
Copy Editor
Project Manager

Areas of Expertise

Multimedia campaign development
Content strategy
Social media strategy
User experience design
Video production
Action-oriented messaging
Peer collaboration