Texas State has experienced meteoric growth over the past 20 years. The Rising Star of Texas, our previous brand campaign, had been a catalyst for much of that change. However, it wasn’t entirely reflective of where our university is today.
In 2018 a comprehensive image and awareness survey revealed that TXST, an Emerging Research University with over half of its alumni under 40, had cultivated a strong brand position with Texas’ next generation of leaders and innovators. Thus, the idea for TXST NEXT was born — Texas State University is driving what’s NEXT.