McCoy 50th Anniversary

To celebrate the 50th Anniversary of the McCoy College of Business, University Marketing developed a unique digital storytelling experience. Working closely with personnel from McCoy College, we devised a multi-channel campaign focused on highlighting the real-world stories of students, faculty, community members and leaders who helped to transform the college throughout its history. Deliverables included a new website, long-form features for a digital annual report, visually appealing social media content, video content, and a gorgeously designed commemorative print piece, among other components.