Dr. Kelly Damphousse, President of Texas State University
State of the Brand Address
Presenter: Elias Martinez, Assistant Vice President for University Marketing
With special remarks from Dr. Beverly Woodson Day
The Texas State brand: What it is, where it’s going, and why it’s important.
Presenters: Elissa Fontenot, Assistant Director, Digital; Kelly King-Green, Associate Director, Creative
Many components go into the Texas State brand experience. We’ll break it down to the basics — colors, logos, fonts, and more — and give you guidance for using these brand building blocks in your own work.
Writing with NEXT
Presenters: Rodney Crouther, Writer; Nicole Hefner, Copy Editor; Eddie Sanchez, Digital Content Writer
What we say and how we say it is one of the most fundamental aspects of our brand. This session will show you how to use Texas State's voice and tone to craft compelling copy and to reach different audiences through TXST NEXT.
Web Content 101
Presenter: Lauren Mikiten, Web Production Manager
Our websites are an essential part of our brand. This session will break down the top five content mistakes website editors make and how to avoid making those mistakes yourself.
How to Keep Your Work (Mostly) Error-Free
Presenter: Nicole Hefner, Copy Editor
Reviewing your own work can be a minefield. This session will offer tips, tricks, and warnings to help you spot errors and teach you how to live in harmony with the Texas State Editorial Style Guide.
Marq (Lucidpress) Template Demonstration
Presenters: Callie Lewis, Project Manager; César Limón Delgado, Senior Designer
Watch as a staff member with little previous design experience uses one of our Marq templates to create a flyer. This session will also present some pointers for working with pre-designed templates.
Stretch Leader: Lauren Mikiten
Give your brain a break and get your blood flowing during this stretching session.
Social Media Deep Dive
Presenter: Elissa Fontenot, Assistant Director, Digital
Find out what's now, new, and NEXT in social media marketing. This session will teach you how to find inspiration, manage channels, and create an engaging community online. Plus, you’ll get advice for creating a content strategy that is user-friendly, accessible, and appealing to multiple audiences.
Ask Us Anything
A panel of experts from University Marketing answers your questions.