“This is a campaign that’s about what we do. At this university, we create NEXT. Our students are NEXT, the research we do is NEXT. We are a catalyst for what is going to be happening in the future.”
“NEXT is not sitting on the sidelines waiting its turn. It’s actively engaged with the world around us, changing people’s lives.”
Mrs. #TXSTnext pic.twitter.com/xqPg7XFX6W
— Camrie Pipper (@CamriePipper) September 16, 2022
Grateful for a few minutes to share with our campus-wide media producers and social influencers about our new mark, #TXSTnext. It was also a great time to remind them that “next” doesn’t just apply to our students, but to our employees as well! Proud to serve alongside them!🐾 pic.twitter.com/Ja3VSknjxu
— 𝙺𝚎𝚕𝚕𝚢 𝙳𝚊𝚖𝚙𝚑𝚘𝚞𝚜𝚜𝚎 (@kdamp) September 16, 2022
An awesome day learning how to use the @txst brand to help our students, department, & university be #TXSTnext @TXST_CJC 👏🏼 pic.twitter.com/vx0r5rZkJq
— Dr. Kathleen E. Padilla (@kepadil) September 16, 2022
Dr. Kelly Damphousse, President of Texas State University
With special remarks from Dr. Beverly Woodson Day
The Texas State brand: What it is, where it’s going, and why it’s important.
Many components go into the Texas State brand experience. We’ll break it down to the basics — colors, logos, fonts, and more — and give you guidance for using these brand building blocks in your own work.
What we say and how we say it is one of the most fundamental aspects of our brand. This session will show you how to use Texas State's voice and tone to craft compelling copy and to reach different audiences through TXST NEXT.
Our websites are an essential part of our brand. This session will break down the top five content mistakes website editors make and how to avoid making those mistakes yourself.
Reviewing your own work can be a minefield. This session will offer tips, tricks, and warnings to help you spot errors and teach you how to live in harmony with the Texas State Editorial Style Guide.
Watch as a staff member with little previous design experience uses one of our Marq templates to create a flyer. This session will also present some pointers for working with pre-designed templates.
Give your brain a break and get your blood flowing during this stretching session.
Find out what's now, new, and NEXT in social media marketing. This session will teach you how to find inspiration, manage channels, and create an engaging community online. Plus, you’ll get advice for creating a content strategy that is user-friendly, accessible, and appealing to multiple audiences.
A panel of experts from University Marketing answers your questions.
A journalist turned marketing writer from Mississippi, Rodney has nearly 30 years of experience. For the last seven years, he has been shaping the university’s voice and tone and seeking out stories that highlight Bobcats’ impact. Rodney enjoys the constant creative challenge that comes with telling TXST’s story to so many different audiences.
A TXST alum, Elissa has over a decade of experience in digital marketing. She shapes the content strategy for a half-dozen social media accounts, our digital advertising efforts, and our high-profile web properties. She's thrilled to be a part of the Bobcat community and to lead the digital presence of the university.
Nicole has more than 15 years of experience as a copy editor. For the last seven years, she’s been editing University Marketing’s many projects and maintaining the Editorial Style Guide. Her work lets her experience (and mostly enjoy) the constant evolution of words, style, and the English language.
Kelly has more than 20 years of experience as a graphic designer and creative director, including eight years at Texas State. She’s been leading University Marketing’s creative team during a particularly exciting time, as we steer a dynamic new direction for the brand. She’s inspired by the youthful energy of Bobcats discovering new knowledge and loves translating that spirit into authentic, beautiful communications that resonate with people.
Callie, a Texas State alum, wanted to serve her alma mater and work in an environment that pushes her to reach higher. As project manager, Callie coordinates every aspect of our projects, from inception to completion, and keeps the world from falling down around our ears.
As our longest-serving designer, César has seen and done it all when it comes to the Texas State brand. His steady patience and vast experience make him a perfect fit to guide university partners through the workings of Marq, our new pre-designed template tool.
A native of New Mexico, Elias has nearly two decades of experience in advertising, marketing, and brand building, working with some of the world's most iconic brands. He’s leading TXST’s efforts to grow awareness and appreciation for its endeavors and impact. Elias is ecstatic to work at a Hispanic-Serving Institution that welcomes first-generation college students like him.
A Texas State alum, Lauren has a decade of web and design experience. She manages our most high-profile, public-facing university websites and works with a team to create and maintain the look and behavior of the university’s website template system. She takes pride in improving the website user experience for the benefit of the community she loves.
Eddie's love of hip-hop ignited his passion for writing, and he's transformed that into a 13-year career that includes six years in digital marketing. He crafts content for a range of digital properties, including websites, digital advertising, and our social media channels. Eddie’s passionate about finding new ways for Bobcats to tell their stories.